Eti — Sustainability Platform
Categories
Branding, Web Design
Client
Eti
Project
Eti Sustainability Website
Services
UX Design UI Design Corporate Website Microsite
Year
2024
Rethinking Eti's digital presence through the lens of sustainability — UX and UI from brief to delivery.
Rethinking Eti's digital presence through the lens of sustainability — UX and UI from brief to delivery.
Briefed as part of Eti's sustainability initiative, I led the UX and UI development for both the campaign microsite and the corporate website redesign. The project required balancing Eti's established brand equity with a forward-looking, purpose-driven visual direction — ensuring the new digital experience aligned with sustainability commitments while remaining intuitive and conversion-oriented for a wide consumer audience.
Briefed as part of Eti's sustainability initiative, I led the UX and UI development for both the campaign microsite and the corporate website redesign. The project required balancing Eti's established brand equity with a forward-looking, purpose-driven visual direction — ensuring the new digital experience aligned with sustainability commitments while remaining intuitive and conversion-oriented for a wide consumer audience.
The redesigned platform positions Eti as a brand actively invested in its environmental responsibilities. The UX architecture and visual system created a clear, navigable structure that communicates complex sustainability content without losing the warmth and accessibility Eti's audience expects.
The redesigned platform positions Eti as a brand actively invested in its environmental responsibilities. The UX architecture and visual system created a clear, navigable structure that communicates complex sustainability content without losing the warmth and accessibility Eti's audience expects.
