Bristol Myers Squibb — Turkey
Categories
Branding, Art & Design Direction
Client
Bristol Myers Squibb
Project
BMS Turkey Market Activation
Services
Social Media Design Corporate Identity Regulatory Compliance Design Internal & External Print
Year
2024
Re-establishing a global pharmaceutical brand in Turkey — precise, compliant, and on-brand across every channel.
Re-establishing a global pharmaceutical brand in Turkey — precise, compliant, and on-brand across every channel.
For Bristol Myers Squibb's re-activation in the Turkish market, I handled the full scope of brand communication design: a social media system built in strict compliance with Turkish Ministry of Health regulations, corporate identity refinement, and a wide range of internal and external print materials. Working within a heavily regulated industry demanded meticulous attention to compliance without compromising visual quality or brand consistency.
For Bristol Myers Squibb's re-activation in the Turkish market, I handled the full scope of brand communication design: a social media system built in strict compliance with Turkish Ministry of Health regulations, corporate identity refinement, and a wide range of internal and external print materials. Working within a heavily regulated industry demanded meticulous attention to compliance without compromising visual quality or brand consistency.
The resulting design system gave BMS Turkey a clear, regulation-compliant visual identity for its re-entry into the market — one that could operate confidently across social, print, and internal communications. The project demonstrated the ability to navigate complex regulatory constraints while delivering design work that remains visually compelling.
The resulting design system gave BMS Turkey a clear, regulation-compliant visual identity for its re-entry into the market — one that could operate confidently across social, print, and internal communications. The project demonstrated the ability to navigate complex regulatory constraints while delivering design work that remains visually compelling.
