Elidor × TOG
Categories
Branding, Art & Design Direction
Client
Unilever / Elidor
Project
Elidor × TOG #KendiYolumuzda
Services
Design Lead Packaging Design Interactive Campaign Art Direction Social Media
Year
2023
An award-winning campaign born from the February 6th earthquake — designed to empower young women through solidarity and creative expression.
An award-winning campaign born from the February 6th earthquake — designed to empower young women through solidarity and creative expression.
In partnership with TOG Foundation and artist Karsu, Elidor launched #KendiYolumuzda — a cause-driven initiative supporting young women affected by the 2023 earthquake. As design lead, I shaped the full creative direction: from limited-edition shampoo packaging to an interactive digital campaign experience. The project brought together physical product design, motion, and social storytelling in one coherent visual language.
In partnership with TOG Foundation and artist Karsu, Elidor launched #KendiYolumuzda — a cause-driven initiative supporting young women affected by the 2023 earthquake. As design lead, I shaped the full creative direction: from limited-edition shampoo packaging to an interactive digital campaign experience. The project brought together physical product design, motion, and social storytelling in one coherent visual language.
The campaign earned industry recognition for both its emotional impact and design execution. Working as design lead across all visual outputs — packaging, digital activations, and social media — the project became one of the most visible cause-led campaigns of the year in Turkey.
The campaign earned industry recognition for both its emotional impact and design execution. Working as design lead across all visual outputs — packaging, digital activations, and social media — the project became one of the most visible cause-led campaigns of the year in Turkey.
