Ruut × İşbank AG
Categories
Art & Design Direction
Client
Ruut
Project
Ruut
Services
Brand Identity UI/UX Social Media Print & Editorial
Year
2024-2023
Building a multi-market digital identity for a European fintech brand from the ground up.
Building a multi-market digital identity for a European fintech brand from the ground up.
Ruut is a newly launched fintech project under İşbank AG, reaching Turkish communities across Germany, the Netherlands, and Belgium. Starting from zero, I led the end-to-end corporate identity design and extended the visual system across website, mobile app interface, and localised social media content tailored for each market. Every touchpoint was designed to feel consistent yet culturally resonant across three distinct European regions.
Ruut is a newly launched fintech project under İşbank AG, reaching Turkish communities across Germany, the Netherlands, and Belgium. Starting from zero, I led the end-to-end corporate identity design and extended the visual system across website, mobile app interface, and localised social media content tailored for each market. Every touchpoint was designed to feel consistent yet culturally resonant across three distinct European regions.
The result is a cohesive identity system that operates seamlessly across digital and print formats — adaptable enough to serve three different markets while maintaining a single, recognisable brand presence. The work covers corporate identity, web, mobile, and fully localised social media campaigns for Germany, the Netherlands, and Belgium.
The result is a cohesive identity system that operates seamlessly across digital and print formats — adaptable enough to serve three different markets while maintaining a single, recognisable brand presence. The work covers corporate identity, web, mobile, and fully localised social media campaigns for Germany, the Netherlands, and Belgium.
