OMO #DeğişimSensizOlmaz
Categories
Branding, Web Design
Client
Unilever / OMO
Project
OMO #DeğişimSensizOlmaz
Services
Campaign Design Web Design Art Direction Social Media
Year
2023
A purpose-led campaign website and creative system for one of Turkey's most recognised consumer brands — awarded for its design and social impact.
A purpose-led campaign website and creative system for one of Turkey's most recognised consumer brands — awarded for its design and social impact.
For Unilever's OMO, I took on the role of campaign designer and website lead for the #DeğişimSensizOlmaz project — a socially conscious initiative celebrating meaningful change. I was responsible for translating the campaign's emotional narrative into a cohesive digital presence, delivering a website and campaign assets that aligned with OMO's brand voice while speaking authentically to a broad Turkish audience.
For Unilever's OMO, I took on the role of campaign designer and website lead for the #DeğişimSensizOlmaz project — a socially conscious initiative celebrating meaningful change. I was responsible for translating the campaign's emotional narrative into a cohesive digital presence, delivering a website and campaign assets that aligned with OMO's brand voice while speaking authentically to a broad Turkish audience.
The project received industry recognition and stands as one of Unilever Turkey's strongest digital campaign executions. The website and campaign design system successfully bridged brand purpose with consumer relevance — earning an award that validated both the creative direction and the execution quality.
The project received industry recognition and stands as one of Unilever Turkey's strongest digital campaign executions. The website and campaign design system successfully bridged brand purpose with consumer relevance — earning an award that validated both the creative direction and the execution quality.
